Berlin School of Business and Innovation (BSBI)
MSc Digital Marketing
The MSc Digital Marketing programme has been selected by BSBI among many prestigious international programmes offered by UCA.
Intakes
May 2026
Duration
18 months
Application Deadline
April 30
Program Fee
€13,250
Campus Location
Berlin, Germany
Course Overview
The Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA) and PPA Business School. As a result of this partnership, BSBI is able to offer the Master’s in Digital Marketing.
UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020 and ranked 7th in the 2021 Guardian League Tables for Business, Management & Marketing
BSBI has your professional success at heart. Our modern teaching methods and lectures will equip you with the necessary tools to overcome future challenges in the business world and become a leader in digital marketing industry. To do that we feature top German and UK industry professionals as some of our lecturers, and we also welcome faculty from all over Europe.
Students studying in the Berlin campus have the option to learn the German language, while students studying at the Paris campus have the option to study the French language.
The MSc Digital Marketing programme is delivered 100% on-campus with full access to state-of-the art facilities.
At BSBI, we take a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. The Digital Marketing Master’s programme helps you to expand your current knowledge and explore the latest digital marketing trends while developing your own concepts of digital marketing.
Our school attracts candidates with visions of becoming future business leaders on the global stage. Thus, proactive and ambitious individual who are motivated to acquire the practical skills needed to lead effective marketing campaigns are ideal candidates for this 18-month degree programme.
School of Distinction
Award in 2023
Young Researcher's
Award in 2022
Accreditation
Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC)
Global Citizen Scholarship
This scholarship offers up to a 45% tuition reduction for eligible undergraduate and graduate students.
Study in Berlin
- Delivery: On campus
- Duration: 18 months
- Intakes: October
- Campus: Berlin, Germany
- Degree awarded by University for the Creative Arts
- Price: 2025 | May : International students Price: €13,250
Programme Fee
Berlin: May
Price: International students Price: €13,250 | EU students Price: €8,450
Programme Structure
The MSc Digital Marketing programme spans four terms, providing a comprehensive foundation in key marketing principles. During the first three terms, the programme will cover fundamental topics such as marketing communications, consumer behaviour and research and strategic marketing management. Students will also attend modules on academic research methods. In the final term, you will research and prepare a dissertation on a topic of your choice. The programme awards a master’s degree with 180 UK credits, equivalent to 90 ECTS.
Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
The modules of this programme are offered and delivered 100% on campus.
Modules
All core modules carry 10 ECTS each, except for the Dissertation/Project, which carries 30 ECTS.
Term 1
Strategic Marketing Management
Digital Marketing Communications
Term 2
Consumer Behaviour
Cross-cultural Management
Term 3
Project Management and Leadership
Global Marketing Management
Term 4
Dissertation / Project
Additional Content
In our dynamic digital marketing curriculum, these programmes transcend theoretical knowledge to immerse students in real-world scenarios. From optimising websites to crafting compelling ad copies and analysing campaign performance, students engage in practical challenges that mirror the fast-paced, ever-evolving digital landscape.
This hands-on experience ensures they graduate not only with insights but also with the confidence to navigate and thrive in the dynamic, real-time world of digital marketing.
After completing all five courses, students emerge with a versatile skillset ready to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels:
Search Engine Optimisation (SEO) Essentials
Search Engine Marketing (SEM) Essentials
Pay-Per-Click Advertising (PPC) Essentials
Digital Advertising Fundamentals
Google Analytics Essentials
Embarking on our comprehensive bundle of digital marketing programmes is a strategic investment in the professional journey of students. This multi-faceted programme offers a dynamic fusion of theoretical knowledge and hands-on skills, which provide a robust foundation for navigating the complexities of digital marketing careers. By enrolling in this bundle, students gain more knowledge in essential areas, such as SEO, SEM, PPC, digital advertising and analytics and cultivate the agility to adapt to the evolving demands of the digital era.
Get ready to take your career to the next level, expand your knowledge, and embrace new challenges. Professional certificate programmes are the perfect choice, offering you the opportunity to drive real business impact.
This certificate bundle is well-suited for marketing and digital marketing students, digital marketers, marketing managers, business owners, entrepreneurs, webmasters, SEO specialists, content creators, consultants and agents, sales and business developers and individuals that intend to enhance their digital marketing careers, skills and data analysis capabilities.
Delivery: On-campus or online
Duration: 4 weeks
Intakes: May 2025
Degree awarded by: Berlin School of Business and Innovation
Fees:
BSBI students on academic degree programmes: Free*
Alumni: €625
Non-BSBI students: €1,250
*Students are eligible to attend two certificate programmes free of charge. However, if a student wishes to enrol in more than two programmes, a fee of €625 will be required for each extra programme.
FREE German Language Lessons for Berlin Campus
Two sessions, each four hours, conducted through synchronous learning
42 hours of asynchronous learning via BSBI’s Educational Platform
Final test at the end of the programme
Edge Student Hub
Finding the perfect place to live while you study is crucial. BSBI has partnered with Edge Student Hub, to provide an accommodation package that ensures you have a comfortable from day one in Germany. Located just 45 minutes from central Berlin, the accommodation provides convenience and ease. Shared rooms start at €599 per month, with single rooms and shared apartments also available. Secure your ideal living arrangement and focus on your studies without any worries.
Bring a Friend and save €500!
If you have a friend who is also planning to study in Berlin, let your Accommodation Advisor know. You can receive a €500 discount on your final month’s rent for a Shared Room*. Please note that your friend must be enrolled at Gisma, BSBI, UE Germany, or Arden Berlin to qualify for this offer.
Learning Outcomes
Upon successful completion of the MSc International Health Management programme, graduates will be able to:
Demonstrate knowledge and understanding in the field of health management, planning and policy-making
Identify, describe and critically analyse the major issues in management, planning and policy in the health and health related sectors
Identify and explain the context, challenges and opportunities involved in the formulation and implementation of health policy within a national health system
Review types of policies, situations and issues in the field of health management
Apply knowledge and skills in selected areas of health management, planning and policy to local circumstances
Describe the role and apply selected techniques of health economics for financial planning
Conduct primary and secondary research in order to understand and develop evidence-based practice.
Career Progression
After completing the MSc in International Health Management, you will be able to apply for a range of managerial roles in international health care organisations.
BSBI’s dedicated Careers Service helps health management students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers
Application process
Our admissions close once the requisite number of students is enrolled in the upcoming cohort. Apply early to secure your place.
1. Apply Online
Fill out the online application form. No additional tests or prerequisites required.
2. Pre-Screening
Our program team will contact you to confirm your eligibility.
3. Application Assessment
If selected, you will be offered a seat in the upcoming cohort. Pay the fee to secure your seat
4. Join the program
Once accepted, you will receive an official offer letter with instructions on how to pay and join the program. Limited Seats Available
Frequently Asked Questions (FAQs)
Application Closes: April 30