Arden University

MSc Strategic Digital Marketing

The MSc in Strategic Digital Marketing from Arden University is designed to equip students with the knowledge, skills, and strategies needed to excel in the dynamic world of digital marketing. This program combines cutting-edge digital tools with a deep understanding of marketing strategy to provide you with a comprehensive framework for navigating the digital landscape. 

Intakes

September 2025

Duration

12 months (full-time)

Application Deadline

July

Course Fee

€15,000

Campus Location

Berlin

Key Highlights of University of Arden:
Why Choose Arden University?
  • Accredited Program: Arden’s MSc in Strategic Digital Marketing is accredited and recognized globally.

  • Innovative Learning: Access to digital resources, innovative teaching methods, and expert lecturers.

  • Career Support: Arden offers career services, including internships and job placements to help you advance in the marketing field.

  • Student-Centered: The university’s student-first approach ensures that your academic journey is tailored to your goals and learning style.

  • Global Perspective: Study in a diverse and multicultural environment with students from around the world.

Program Structure

Duration: 1-2 years
Mode of Study: Full-time or part-time
Key Modules:

  • Digital Marketing Strategy: Develop a deep understanding of strategic planning in digital marketing, from content creation to SEO.

  • Social Media Marketing: Learn how to use social media platforms to build brands and engage with customers.

  • Customer Behavior & Analytics: Understand consumer behavior in the digital age and use data to drive decisions.

  • E-commerce Marketing: Explore the essentials of e-commerce, digital advertising, and online sales.

  • Marketing Automation & AI: Learn how artificial intelligence is revolutionizing digital marketing and how to leverage automation tools.

  • Digital Branding & SEO: Dive into the strategies behind successful digital branding and search engine optimization.

Admission Requirements
  • Academic Qualifications: A bachelor’s degree in any field from a recognized university (or equivalent).

  • Work Experience: Not mandatory but preferred for applicants without a relevant background in marketing.

  • English Language Proficiency: IELTS score of 6.0 or equivalent (if English is not your first language).

  • Application: Submit your online application along with the required documents (transcripts, references, personal statement).

Career Opportunities
  • Digital Marketing Manager: Oversee online marketing campaigns and drive business growth.

  • SEO Specialist: Specialize in optimizing web content for search engines.

  • Social Media Manager: Manage social media accounts for companies, brands, or influencers.

  • Content Strategist: Develop content strategies that align with marketing goals.

  • E-commerce Manager: Manage online retail operations and digital marketing strategies.

  • Analytics Consultant: Use data to help businesses understand customer behavior and marketing effectiveness.

Application process

Our admissions close once the requisite number of students is enrolled in the upcoming cohort. Apply early to secure your place.

1. Apply Online

Fill out the online application form. No additional tests or prerequisites required.

2. Pre-Screening

Our program team will contact you to confirm your eligibility.

3. Application Assessment

If selected, you will be offered a seat in the upcoming cohort. Pay the fee to secure your seat

4. Join the program

Once accepted, you will receive an official offer letter with instructions on how to pay and join the program. Limited Seats Available

Limited seats available

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