MSc Digital Marketing

Berlin School of Business and Innovation (BSBI)

MSc Digital Marketing

The MSc Digital Marketing programme has been selected by BSBI among many prestigious international programmes offered by UCA.

Intakes

May 2025

Duration

18 months

Application Deadline

April 30

Program Fee

€13,250

Campus Location

Berlin, Germany

Course Overview

The Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA) and PPA Business School. As a result of this partnership, BSBI is able to offer the Master’s in Digital Marketing.

UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020 and ranked 7th in the 2021 Guardian League Tables for Business, Management & Marketing

What Will You Experience?

Students studying in the Berlin campus have the option to learn the German language, while students studying at the Paris campus have the option to study the French language.

The MSc Digital Marketing programme is delivered 100% on-campus with full access to state-of-the art facilities.

Why Study this Programme?

You will earn a master’s degree with 180 UK credits (equivalent to 90 ECTS). This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.

Who Should take This Programme?

School of Distinction

Award in 2023

Young Researcher's

Award in 2022

Accreditation

Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC)

Global Citizen Scholarship

This scholarship offers up to a 45% tuition reduction for eligible undergraduate and graduate students.

Skills:

Study in Berlin

Delivery: On campus
Duration: 18 months
Intakes: October
Campus: Berlin, Germany
Degree awarded by University for the Creative Arts
Price: 2025 | May : International students Price: €13,250

Programme Fee

Berlin: May
Price: International students Price: €13,250 | EU students Price: €8,450

Programme Structure

The MSc Digital Marketing programme spans four terms, providing a comprehensive foundation in key marketing principles. During the first three terms, the programme will cover fundamental topics such as marketing communications, consumer behaviour and research and strategic marketing management. Students will also attend modules on academic research methods. In the final term, you will research and prepare a dissertation on a topic of your choice. The programme awards a master’s degree with 180 UK credits, equivalent to 90 ECTS.

Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.

The modules of this programme are offered and delivered 100% on campus.

Modules

All core modules carry 10 ECTS each, except for the Dissertation/Project, which carries 30 ECTS.

Term 1

Strategic Marketing Management
Digital Marketing Communications

Term 2

Consumer Behaviour
Cross-cultural Management

Term 3

Project Management and Leadership
Global Marketing Management

Term 4

Dissertation / Project

Additional Content

Digital Marketing ProSuite

In our dynamic digital marketing curriculum, these programmes transcend theoretical knowledge to immerse students in real-world scenarios. From optimising websites to crafting compelling ad copies and analysing campaign performance, students engage in practical challenges that mirror the fast-paced, ever-evolving digital landscape.

This hands-on experience ensures they graduate not only with insights but also with the confidence to navigate and thrive in the dynamic, real-time world of digital marketing.

After completing all five courses, students emerge with a versatile skillset ready to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels:

Search Engine Optimisation (SEO) Essentials
Search Engine Marketing (SEM) Essentials
Pay-Per-Click Advertising (PPC) Essentials
Digital Advertising Fundamentals
Google Analytics Essentials

Why Study this Programme?

Embarking on our comprehensive bundle of digital marketing programmes is a strategic investment in the professional journey of students. This multi-faceted programme offers a dynamic fusion of theoretical knowledge and hands-on skills, which provide a robust foundation for navigating the complexities of digital marketing careers. By enrolling in this bundle, students gain more knowledge in essential areas, such as SEO, SEM, PPC, digital advertising and analytics and cultivate the agility to adapt to the evolving demands of the digital era.

Get ready to take your career to the next level, expand your knowledge, and embrace new challenges. Professional certificate programmes are the perfect choice, offering you the opportunity to drive real business impact.

Who is this Programme for?

Key Programme Details

Delivery: On-campus or online
Duration: 4 weeks
Intakes: May 2025
Degree awarded by: Berlin School of Business and Innovation
Fees:
- BSBI students on academic degree programmes: Free*
- Alumni: €625
- Non-BSBI students: €1,250

*Students are eligible to attend two certificate programmes free of charge. However, if a student wishes to enrol in more than two programmes, a fee of €625 will be required for each extra programme.

FREE German Language Lessons for Berlin Campus

This Programme Includes:

Two sessions, each four hours, conducted through synchronous learning
42 hours of asynchronous learning via BSBI’s Educational Platform
Final test at the end of the programme

Edge Student Hub

Finding the perfect place to live while you study is crucial. BSBI has partnered with Edge Student Hub, to provide an accommodation package that ensures you have a comfortable from day one in Germany. Located just 45 minutes from central Berlin, the accommodation provides convenience and ease. Shared rooms start at €599 per month, with single rooms and shared apartments also available. Secure your ideal living arrangement and focus on your studies without any worries.

Bring a Friend and save €500!

If you have a friend who is also planning to study in Berlin, let your Accommodation Advisor know. You can receive a €500 discount on your final month’s rent for a Shared Room*. Please note that your friend must be enrolled at Gisma, BSBI, UE Germany, or Arden Berlin to qualify for this offer.

Learning Outcomes

Upon successful completion of the MSc International Health Management programme, graduates will be able to:

Demonstrate knowledge and understanding in the field of health management, planning and policy-making
Identify, describe and critically analyse the major issues in management, planning and policy in the health and health related sectors
Identify and explain the context, challenges and opportunities involved in the formulation and implementation of health policy within a national health system
Review types of policies, situations and issues in the field of health management
Apply knowledge and skills in selected areas of health management, planning and policy to local circumstances
Describe the role and apply selected techniques of health economics for financial planning
Conduct primary and secondary research in order to understand and develop evidence-based practice.

Career Progression

After completing the MSc in International Health Management, you will be able to apply for a range of managerial roles in international health care organisations.

BSBI’s dedicated Careers Service helps health management students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers

Application process

Our admissions close once the requisite number of students is enrolled in the upcoming cohort. Apply early to secure your place.

Frequently Asked Questions (FAQs)

Is Digital Marketing a Good Career?

Digital marketing is a highly rewarding career with growing demand across various industries. Professionals in this field enjoy diverse job roles, including SEO specialist, content marketer, social media manager, and digital strategist. The dynamic nature of digital marketing offers continuous learning opportunities and the potential for career advancement.

What are the Benefits of Studying for an MSc in Digital Marketing Programme?

Studying for the MSc in Digital Marketing provides a deep understanding of digital marketing strategies, tools, and analytics. It enhances career prospects by equipping students with advanced knowledge in marketing communications, consumer behaviour and research, and strategic marketing management. The programme also gives students a versatile skill set, making them ready to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels.

Are there Any Internships or Practical Projects Included in the Digital Marketing Master's Programme?

Although the programme doesn’t include internships, the MSc in Digital Marketing programme is taught through a practical and interactive teaching approach, allowing students to discuss innovative ideas while understanding digital marketing concepts. These hands-on experiences provide valuable industry insights, practical skills, and networking opportunities, helping students apply theoretical knowledge in real-world scenarios and boosting their employability.

How Much Does it Cost to Pursue an MSc in Digital Marketing Course in Germany?

The cost of pursuing an MSc in digital marketing in Germany can vary depending on the educational institution. On average, tuition fees range from €10,000 to €20,000 per year. The MSc in Digital Marketing at BSBI costs €13,250 for international students and €8,450 for EU students.

How Important is Accreditation for an MSc in Digital Marketing Programme?

Accreditation is essential for this programme as it ensures it meets high academic and professional standards. Accredited programmes are recognised and respected by employers, enhancing the credibility of your degree and increasing job prospects. It also ensures quality education and a relevant curriculum that is aligned with industry needs.

Learn more about the course

Get details on syllabus, projects, tools, and more

Application Closes: April 30

Berlin School of Business and Innovation (BSBI)