The university of law

MSc in Marketing

Our CIM (Chartered Institute of Marketing) accredited degree is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments in today’s fast-paced and ever-changing world of marketing. Covering subjects such as social media, data analysis, and digital technologies, upon graduation you’ll be well placed to move up into a senior-level marketing role.

Application Closes: March 15

Intakes

June 2025

Duration

Full-time (12 months)

Application Deadline

March 15

Program Fee

£18,500

Campus Location

Birmingham, London Moorgate, Manchester

Key Highlights of The University of Law

Higher Than Average SQE Pass Rates

78% of students passed the SQE1 on their first attempt, surpassing the industry average of 59%.

Strong Employability

94% of postgraduates secure employment or further study soon after graduating.

Top 10 for Teaching

Ranked among the UK’s best for teaching excellence.

100,000+ Alumni Network

A vast legal and business alumni community providing exceptional networking opportunities.

Our alumni work at top companies

Why Choose The University of Law?

The University of Law (ULaw) stands as the UK’s largest provider of legal education, recognized for its commitment to delivering practical, professional, and contemporary training. This approach has earned ULaw a prestigious 5-star rating from QS World University Rankings.
Notably, in January 2024, 78% of ULaw students passed the SQE1 assessments on their first attempt, surpassing the industry average of 59%. With a vast network of over 71,000 alumni across 103 countries, ULaw offers unparalleled opportunities for aspiring legal professionals.

Benefits of Studying at The University of Law
  • Gain real-world practical learning experience.
  • Build strong industry connections for networking and career growth.
  • Access comprehensive student support, including mentorship.
  • Study in modern facilities equipped with advanced technology.
  • Explore global study options for diverse perspectives.
  • Enhance career progression with a strong focus on employability.
Why Choose MSc Marketing at The University of Law?
  • Industry-relevant curriculum covering strategy, consumer behavior, digital marketing, and branding.
  • Strong focus on digital marketing, including social media, SEO, content marketing, and data analytics.
  • Learn from experienced faculty with real-world industry insights.
  • Hands-on learning through live projects, case studies, and simulations.
  • Global perspective to prepare for international marketing roles.
  • Full-time study for an immersive and focused learning experience.
Course Details - MSc Marketing

Our Master’s in Marketing will equip you with the knowledge and skills required to develop cutting-edge marketing strategies in a national and global context. With modules developed specifically to meet the needs of today’s marketing challenges, you will delve into the latest marketing technologies. You’ll expand your expertise in data analysis and study how to use data to strategically design and create marketing campaigns.

This course is taught by industry-experienced academics in workshop-style classes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real-life case studies in a practice-based environment and will also have opportunities to work with professional bodies, employers, and to undertake entrepreneurial activities.

This course is accredited by The Chartered Management Institute, so upon successful completion of the course, you will have the option to apply for a CMI Level 7 Certificate in Strategic Management and Leadership as well as your degree. This course is also offered as an ‘Accredited Degree’ by the Chartered Institute of Marketing (CiM), meaning students will be able to gain industry-recognised qualifications at an accelerated pace.

You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in a range of marketing and business careers.

MSc Marketing with Professional Practice

The 1-year full-time MSc Marketing program offers an immersive learning experience, covering core marketing concepts such as strategy, digital marketing, branding, and consumer behavior. Designed to equip you with in-demand skills, the course includes real-world projects, case studies, and industry insights to prepare you for a successful career in marketing.

Offering greater flexibility than a traditional Placement Year, our Professional Practice Year allows you to decide how to put your skills into practice. Choose between an academic dissertation, business plan, business or consultancy project, or a paid placement in industry, depending on the option that is best suited to your future career path.

Why study a Business Master’s degree with us?
  • A professional Careers and Employability Service:
    From day one to beyond graduation, we’ll help you become more employable with support from our expert employability service and careers advisers.

  • Professional Development:
    You’ll have the opportunity to benefit from our 1:1 professional coaching each semester and be encouraged to submit a personal development plan (PDP) tailored to your career goals and unique skills. Your professional development is built into all of our course modules to ensure you continuously increase your workplace skills as you study, and we offer a whole range of professional development support.

  • Quality of teaching:
    You’ll work on real-life case studies, taught by business specialists with industry expertise in marketing.

  • Help to support your tuition fees:
    We have business scholarships and bursaries and can guide you on postgraduate fees and funding.

  • Amount of support:
    Our range of student advisors and academic coaches, support apps, and student support services help our domestic and international students.

  • Flexible course format:
    Study full-time, part-time, on-campus or 100% online with a learning model that encourages independent and deep learning, shared modules for greater networking, and clear time demands.

Should you be unable to complete the full programme, you may still be awarded a Diploma or Certificate depending on terms completed.

Course Structure
Modules
  • Global Business Strategy (15 credits)
  • Innovation Management in a Digital Age (15 credits)
  • Success Through Business Ethics (15 credits)
  • Brand Management and Social Media (15 credits)
  • Marketing and Digital Technologies (15 credits)
  • Consumer Behaviour (15 credits)
  • International Marketing (15 credits)
  • Digital Marketing Analytics (15 credits)
  • Strategies for the Digital Economy (15 credits)
  • Leadership Mindset (15 credits)
  • Business Simulation (15 credits)
  • Contemporary Issues in Business (15 credits)

Application process

Our admissions close once the requisite number of students is enrolled in the upcoming cohort. Apply early to secure your place.

1. Apply Online

Fill out the online application form. No additional tests or prerequisites required.

2. Pre-Screening

Our program team will contact you to confirm your eligibility.

3. Application Assessment

If selected, you will be offered a seat in the upcoming cohort. Pay the fee to secure your seat

4. Join the program

Once accepted, you will receive an official offer letter with instructions on how to pay and join the program. Limited Seats Available

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Application Closes: March 15