University of Niagara Falls, Canada

Bachelor of Business Administration (Digital Economy and Digital Marketing)

The HBBA is a future-ready undergraduate degree designed to equip students with the skills to lead in the digital economy. This 4-year, 120-credit program blends business fundamentals with cutting-edge digital fluency, preparing graduates for high-growth careers in marketing, finance, e-commerce, and tech-driven industries.

Intakes

January, October

Duration

18 months

Application Deadline

August

Fees

CAD 32,040

Campus Location

Canada

Specializations

Choose from two high-impact specializations:

  • Digital Economy: E-commerce, fintech, supply chain, emerging tech

  • Digital Marketing: Branding, analytics, content strategy, asset management

Curriculum Highlights

Each year builds foundational and advanced skills across business and digital domains:

YearSample Courses
Year 1Digital Mindset, Business Fundamentals, Microeconomics, Business Communications
Year 2Accounting, Digital Marketing, Macroeconomics, Business Statistics
Year 3Fintech & Cryptocurrencies, Business Finance, Electives based on major
Year 4Capstone Project, Work-Integrated Learning, Advanced Strategy & Analytics
Career Outcomes

Graduates are prepared for roles such as:

  • Digital Marketing Strategist

  • Financial Analyst

  • Market Research Analyst

  • Compliance Officer

  • Process Automation Specialist

Tuition & Fees
  • Domestic Tuition: CAD 32,040

  • International Tuition: CAD 80,040

  • Scholarships & Awards: Over CAD 15 million available

Intakes
  • Fall (October)

  • Winter (January)

Admission Requirements
  • Ontario Secondary School Diploma (or equivalent)

  • Six Grade 12 4U or 4M-level courses including English & Math

  • Minimum average of 70%

  • English proficiency: IELTS ≥ 6.0, TOEFL ≥ 80

  • Certified translations for non-English documents

Application process

Our admissions close once the requisite number of students is enrolled in the upcoming cohort. Apply early to secure your place.

1. Apply Online

Fill out the online application form. No additional tests or prerequisites required.

2. Pre-Screening

Our program team will contact you to confirm your eligibility.

3. Application Assessment

If selected, you will be offered a seat in the upcoming cohort. Pay the fee to secure your seat

4. Join the program

Once accepted, you will receive an official offer letter with instructions on how to pay and join the program. Limited Seats Available

Limited seats available

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